What is Carefully?
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Helping your family find balance
Carefully is an easy way to build a family, friends and neighbor network of parents you know and trust to share care and provide mutual aid, redefining the traditional ‘care circle’ model for the digital age. Carefully understands finding, organizing, and paying for childcare can be a challenge. We’re connecting parents with their friends, families, and communities to create a safe and free option for childcare that’s fun for the kids!
How it works >
Supported by
IN THE NEWS
How this collective of female founders helps women entrepreneurs
Luxury bag designer Rebecca Minkoff joins TODAY to talk about creating the Female Founder Collective, an initiative that provides grants and resources to female entrepreneurs. She also introduces us to two of those entrepreneurs, Clarice Owens and Leslie Borrell, who share how their businesses have benefited from the collective's support.
Building a reliable network for support
Backup care
After-hours care
Regular, recurring care
Pickups and drop-offs
After-school care gap
Last-minute/ emergency help
The Carefully Community
Carefully is designed to expand your network beyond your inner circle and build connected communities of parents, neighbors, small businesses and local organizations who can support each other when they need it most by sharing care, learning together, or simply having a little more fun.
Working Parents
Families come in all shapes and sizes and you are the heart of our community. Stay-at-home parents, working parents, essential workers, single parents and other caregivers have their unique challenges but also the ability to support each other through the common struggles and joys of everyday life with kids.
Childcare Co-ops
Whether you call it a pod, a bubble, a quaranteam, a group, or a co-op, Carefully supports you through a private space to connect. We understand that people are focused on new solutions to help them through the changing dynamics of school and childcare, and we’re working hard to make sure our platform supports these needs too.
Small Businesses
We partner with small businesses to engage with their existing communities and neighborhoods to expand their reach, grow their business, and give back to the Carefully community through deals and discounts that reward our members for their contributions.
Why Carefully?
More play dates
Your kids get to play with friends they know and love.
More free time
While the kids are entertained, cross one more thing off your list, or just treat yourself.
Less drama
Easily connect and coordinate with other parents (built with busy parents in mind).
The changing face of childcare
Voices across governments, employers, and families from diverse backgrounds have recognized that we are in the midst of a childcare crisis. As a result, we are witnessing an accelerated pace of change and innovation in the childcare space.
This isn't just about affordability; it's a journey towards reconnecting communities and fostering collaborative growth. With the Fix Childcare project, Carefully endeavors to spotlight changemakers, share wisdom, and carve out sustainable childcare pathways for all. Join this transformative conversation at fixchildcare.com.
Podcasts featuring Carefully
Reimagining Childcare with Leslie Borrell, CEO and Founder of Carefully
How to Disrupt a $100 Billion Child Care Industry - Leslie Borrell, CEO CarefullyApp.com
What Families Say
“Makes so much sense”
Have been using this app for the past year for after-school pickups and play dates. Logistics have become sooo much easier. It’s taken a tremendous load off of our plates. Amazing tool for parents!
“Exactly what we're looking for!”
Clean and easy to use app to keep track of, and schedule sharing sits with other families.
“Helpful for family childcare swap”
This app is fantastic! We use it to coordinate families sharing in afternoon school pickup. It facilitates messaging, scheduling and syncs with my calendar. Also has child profiles so you can see allergies, Dr. and emergency contracts. Super helpful!!
Download the app today
Leslie Borrell, Founder & CEO