About Us

Our experience sits across technology, user experience, design, content & storytelling… and real-life experience.

Leslie Borrell

Leslie Borrell: Founder / CEO

After 20 years as a technology and product leader for industry leading companies including Etsy, Travelocity, and ThoughtWorks, Leslie followed her passion and founded Carefully. She combines her deep understanding of agile values, engineering ethos, and practices that promote early delivery with her core values of empowerment and accountability to grow inspired teams. Leslie has always worked at the forefront of the technology industry, looking for the newest areas where she can adapt her experience, tackle new challenges, and expand her thinking. She's now applying her skills and experiences to building a business, a community, and a platform to help transform how we think about childcare.

Jamie Dwyer

Jamie Dwyer: Co-Founder / Creative Director

Immersed in the world of digital and visual trends for nearly two decades, Jamie is a seasoned creative leader with cross-functional experience in brand strategy, design, marketing and user experience across big brands and startups alike, a critical combination for success in developing a strong product, introducing it to the public, and building a strong story for acquiring new users.